Guinness Nigeria Plc Recruitment for a Digital Manager – Brands 2017

Guinness Nigeria Plc Recruitment for a Digital Manager – Brands 2017. Guinness Nigeria plc is a strategically important market for Diageo and for the Guinness brand globally being the #2 Market globally by volume. The emergence of mobile phone technology as the primary medium of communications within Nigeria has led to a dramatic shift in emphasis from
conventional to emerging media. This role is strategically important to establishing Guinness as Africa’s #1 Beer brand. This role focuses on the step-change in investment and management of Digital Media in Nigeria and beyond.

Guinness Nigeria Plc is recruiting to fill the vacancy below:

Job Title: Digital Manager – Brands
AutoReqId: 55033BR
Location: Lagos
Function: Marketing
External Job Description: Reports to Consumer Connections Manager, Nigeria
Purpose

• To assist in delivering the Diageo Digital Transformation agenda by increasing the visibility of Guinness Nigeria brands digital assets.
• Specifically, the individual will support the delivery of the Game Plan strategy which is aimed at  increasing the awareness and adoption of each respective brands digital asset

Responsibilities

• Develop the annual Brand Digital Plan for non-conventional media and development of third party strategic partnerships.
• Collaborate with Planning and Analytic teams within the Consumer Connections unit to develop solutions that will enhance brands digital operational efficiency and improve performance
• Proactively make recommendations on rate to the digital agencies and consult on media restrictions to provide an understanding to the brand/marketing managers on the levers that influence delivery.
• Oversee the targeting and media strategy of assigned Brand digital investments
• Deliver all campaigns in full and on time, meeting or exceeding brands category performance benchmarks

Qualifications and Experience

• University degree in marketing /business or other related discipline. Postgraduate Qualifications is an advantage
• Excellent commercial judgement and acumen.
• Proven experience of working on Digital Activation platforms & understanding of Execution standards required for the demanding consumer.
• Experienced at managing key stakeholders nationally & internationally.
• 4-6 years proven and strong Brand and Trade Marketing experience
• Minimum 2 years proven experience of Digital marketing strategy development and implementation
• Ability to work under own initiative / pro-activity

Policies highly relevant to the Marketing Function:

• Diageo Marketing Code
• Occupational Health and Safety Policy
• Corporate Security Policy
• Employee Alcohol Policy
• IMS Policy
• Anti-discrimination & Human Rights Policy.
• Environment Policy
• Competition & Anti – Trust Policy
• External Communications Policy
• Anti-corruption Policy

How to Apply
Interested and qualified candidates should:
Click here to apply